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What are we proposing?
We will address the extremely important theme of sustainable living and will focus on what we in the present can concretely do to align our home life and lifestyle with the crucial safeguarding of the resources of our planet. It's about behaving ethically, starting with our personal surroundings.
This doesn't mean relinquishing beauty, comfort and conveniences, rather, it means taking on an attitude that is more critical and selective in the choice of objects and products for the home and for the rituals of home life.
What follows is a route along which small 'fragments' of domesticity are presented in an ecologically correct manner in which every single element – whether clothing, food, furniture, or object… – is the result of a process that starts from the raw material and carries through to the creation of the product, always taking its future reintegration into the chain of sustainability into account.
Participating in the foundation of these 'sustainable' fragments are companies whose 'mission' chooses respect for the environment as a priority – not as a façade, but in a substantial way – likewise, we expect the participation of young and creative designers who are moving in the same direction. A sure way to bring two realities together in order to 'work' towards a common ethical objective.
Event organized by: NoW! communication projects - www.now-iaiamichi.com
© 2010 NoW! communication projects |
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Sparkling 2009
Sparkling 2008 |